If you are looking to expand your business globally, then utilizing hreflang for international SEO is an absolute must.
First of all, what’s “hreflang“!?
Hreflang is an HTML tag that tells search engines which version of your website content should be served to users in different languages and countries. It is important to use hreflang correctly in order to ensure that the right content is served to the right people.
The hreflang tag is used to indicate which language or region a page is intended for. This helps search engines to understand that a page is meant for a particular group of users and serves them the most relevant content. This can be especially helpful when it comes to targeting multiple languages or regions.
Gloc.al Hreflang example
<link rel=”alternate” hreflang=”xx” href=”http://gloc.al/index.html”/>
Where “xx” is the language code of each language and country combination. For example:
<link rel=”alternate” hreflang=”en-US” href=”http://gloc.al/index.html”/>
This will tell the search engine that there is a version of the page that should be served to English-speaking users in the United States. Similarly, you would add code such as the following for users in French-speaking Canada:
<link rel=”alternate” hreflang=”fr-CA” href=”http://gloc.al/index.html”/>
You would continue this for each language and country combination, until all 88 languages in 100 countries in 275 cities are accounted for on your website.
Important things for Search Optimisations in Hreflang
When creating hreflang tags, it’s important to consider the language and region of your target audience. This will help you accurately target the right audience with the right content in their language. It’s also important to make sure the tags are properly formatted and are up to date.
In addition to utilizing hreflang tags, you should also consider using other international SEO strategies such as geo-targeting and localizing content. These strategies can help you improve your website’s visibility in different regions and languages.
Hreflang is an essential tool for international SEO, and it should be used in order to maximize your website’s potential to reach a global audience. Utilizing hreflang correctly can help you reach the right people with the right content in the right language.